Recently, I’ve been seeing stories about bad actors exploiting the COVID-19 crisis. There are always going to be bad actors, but in a pandemic? Really?
In Forbes, Dan Pontefract shares the story of SportsDirect.com in the UK. Long story short, the company raised prices by 50% and kept stores open when they were supposed to close. Of course, they apologized, but who would think to gouge during a time like this?
He relates the concerns of an employee at another company, continuing to focus on retaining profit margins. The employee is upset that her company’s go-to is downsizing when cuts in pay or rotating temporary layoffs could be employed.
During normal times, we can debate what’s right and wrong about how companies operate. Often, we don’t know the whole story and even here we don’t. But as coronavirus spreads, I think we’re experiencing a black and white moment for leaders. Exploiting the COVID-19 crisis for personal or commercial gain is wrong.
Increasing prices just because you can is wrong. Voluntarily pitching in to help is right. Cutting workers when other steps to temporarily reduce costs is wrong. Equitably spreading pain makes sense.
Using the virus as a convenient excuse to take other actions negatively impacting people or partners is also wrong.… Read the rest and share